- Be clear on your purpose and stick to one simple message. Your banner can call attention to a sale or promotion, raise awareness for a social or community cause, create brand awareness, or highlight a new product.
- Use high-quality images. Whether you use a photo or graphic art, you want it to be clear and sharp. A low-quality image might look fine on your phone, but when blown up on a banner, could be grainy, distorted, and illegible. (Insert specs here)
- Make it easy to read from a distance. To ensure passersby have no trouble reading the message, choose a classic font that’s not too stylized. You may even want to bold the font if the letters look a bit thin.
- Select colours thoughtfully. While colour associations and preferences vary, there are also broader cultural associations attached to some colours. For example, green is often associated with the environment and with money, red creates a sense of urgency (suitable for clearance sales), and blue is often associated with safety, tranquillity, formality, and stability.
- Make your banner pop from its surroundings. Knowing where the design will live can help you make choices about how to create it. Should it be hung horizontally or vertically? The intended placement of your banner may affect colour choices or design. Ideally, the colour scheme of your banner should contrast with its environment. A red banner seems like it will really pop until you hang it on a red brick building.
- Keep your brand in mind. Your brand consistency is paramount. A certain colour or design might be bright or eye-catching, but if it doesn't fit in with your existing brand standards, it won't work for your marketing.
For more information and help with your design, check out our customizable templates or contact our customer service team to be connected with a designer.