The very simplicity and size of rack cards make them a powerful, straightforward marketing tool for high-traffic areas. Standard rack card size is 4″ x 9″ — suitable for easy display in busy areas and convenient to pick up and carry. They also fit nicely into a #10 envelope for mailing.
We can help your message stand out on a crowded counter or at a busy conference. They are perfect for trade shows, conventions, reception areas, point-of-sale promotions, meetings, and handouts. Your clients don’t have time in the moment to go over all you have to offer? Rack cards give all the highlights and contact information on how to learn more when they're ready.
- Use compelling photos, phrases, or slogans. If you want your card to stand out in the crowd, choose colours, images, and text that grab attention. Punchy graphics most often draw people in, but your memorable headline or slogan will keep them reading.
- Put the most important info at the top. Keep in mind that many racks only display one third of the cards. You’ll want your most engaging content near the top and supporting details near the bottom. The same goes for the opposite side, in case someone places the cards in the rack backwards.
- Stay on brand. Rack cards are a high-touch marketing tool. Many people will see your cards, even if they do not pick it up and carry it with them. It's essential your rack cards are designed to maintain your brand standards in colour, quality, and content.In that top few inches of precious real estate you will want to find a balance between grabbing attention and staying on brand and don’t forget to put your logo near the top.
- Focus your content. Be clear on your intention for the piece and pick one theme that unifies the content, keeping it as simple as possible. This could be a list of your top 10 products, an overview of your various locations, details on your summer sales items, or the features and benefits of one of your key services.
- Stick to the basics. The point of a rack card is to help someone get an idea of the big picture. Too much information will confuse the reader. You have limited space to get your message across. Think about the type of person who will look at your card and develop the content towards their goals.
- Consider including a QR code to provide a quick link to purchase, drive traffic to online promotions or websites, or make an easy connection for more information.
- Use a clear call to action. Do you want them to call you, visit your website, go into your store, download your app, or book an appointment? End with a clear direction.
- Include key contact information. Ensure your audience knows how to respond to your call to action.
- Add multiple ways for customers to remember you and your location. Options include business hours, current specials, maps and street addresses, phone numbers, email address, web addresses, and social media handles.